Crunch Fitness - Feel Good. Not Bad.
Feel Good. Not Bad. was introduced in 2024.
2024 was the best year Crunch ever had.
That feels good. You know what else feels good?
More work in the campaign.
Agency - Familiar Creatures
Art Director - T. Scott Major
CD - Justin Bajan
Producer - Holly Flaisher Powers
Directors - MAMA
Editor - Chuck Willis
Music & Sound - Overcoast
Color & Finishing - Spang